Audience

Following on from yesterdays lesson; today we learnt about audiences, uses and gratifications. Gratification is used in films to extract pleasure. We were taught an acronym for these factors.

P -  Personal Identification. This is when someone can personally relate to the film, programme or magazine etc. Personal Identification relates to viewers the best if they have experienced the scenario they are watching/reading. An example of a film that includes Personal Identification is 'South Paw'. In this film, a mans wife dies and he has to come to terms with her death while trying to raise his little daughter, in which he faces a lot of struggle. Southpaw could relate to widowers who have or are experiencing the same situation.
I - Information. Information is the factual knowledge you gain from a film after watching it that you did not know before. An example of this is the film Gravity. from this film i learnt tha when you find yourself in a  stressful situation, try to calm yourself down by taking deep breaths but not too deep. Deep breaths will help lower your heard rate and reduce anxiety. By getting your body to a more balanced state, you will feel much more relaxed. Also, if you are in a space suit and your oxygen supply is limited, quick, rapid breaths use up way moe air.
E - Entertainment. Many people want films purely for the entertainment, whether it is an Action Film, Romantic Film, Horror Film or even a Thriller. Everyone extracts different elements from different films, some people find it relaxing to go and watch films. For example, someone who likes films based of true storys might want to go and see the film 'Straight Outta Compton'.
S - Social Interaction. This is where people use media and films in social situations. For example if you were the first person within your group of friends to see a new film, when you explain the film to your friends and family they will be interested and then excited to watch the film which you have recommended. You could also pass on films through social media like twitter to inform people about the films you have watched and if you liked them or not.