Semiotic Analysis - Pursuit of Happyness.

I chose to analyse the film poster 'Pursuit of Happyness'. This film poster shows the two main characters in the movie, Chris Gardner and his son Christopher who are played by Will Smith and Jaden Smith. The two characters are holding hands which implies a sense of trust and unity in each other.  The light that is shining through their hands emphasises the bond the father and son have with each other and indicates that the key theme throughout the film will be their trust and unity they share. The young boy leaning on his father implies how the dependency the child has on his father and the trust he has in him which is only natural at that age, this . The father looking away from the audience and down at his son symbolises the love and connection that the father has within his child.  The positioning of the word 'Happyness' is also very significant in this poster. 'Happyness' is directly above the young boys head thus implying that the father finds his happiness within his child and nothing else. The positioning of the word 'Pursuit' is also significant when analysing this film poster as it is placed in the centre of the characters heart suggesting that they key to his happiness starts with himself, he needs to better himself in order to give him child a good life. 

The background is completely white making the characters stand out, this represent the iconic nature of the two characters. The colour white also signifies the purity of them both. In the word 'Happyness'; 'Happy' is coloured in red. This represents how to succeed their ultimate goal of a happy life they will have to endure pain and suffering. The use of the two colours creates a juxtaposition between the two emotions.